Your prices are misleading! They DONT include VAT... Only time you notice is when you look at your cart! Im guessing that most customers wont be businesses or even VAT registered therefore are being mislead by your pricing! Can't find anywhere on your site that says VAT included on prices or not. It just screams dodgyness. (I know you aren't and are a very reputable company!) Just isnt very professional and kind of peeved me off a little trying to compare pricing and such. A little site review maybe in order! An option to turn on VAT pricing is one way to do this.